Mobile Market Analytics
Use the mobile GPS signals of consumers to evaluate and understand who is visiting your market to improve tourism marketing.
What is it?
Buxton’s Mobile Market Analytics allow you to understand who is visiting your market, where those consumers come from, and which destinations they visit.
What will Mobile Market Analytics do for me?
Identify who is visiting your market.
Analyze who has actually visited your market through a household-level visitor profile to identify the types of consumers you attract. Tailor your marketing messages to appeal to more potential visitors.
Understand the market’s top performing destinations.
Evaluate tourist volume at popular visitor locations by quantifying the mobile signals present at those locations. Identify top and bottom performing destinations and even the most common combination of destinations.
Prioritize markets for tourism advertising campaigns.
Identify the top markets where your visitors come from to prioritize markets for tourism advertising campaigns. Understand changes in visitor origin markets by season.
Buxton's customer analytics are the secret weapon behind today's top brands.
Get started with Buxton today.