How We Do It
Potential vs. Actual Performance
Each audit begins by developing a customer profile and custom site selection model to identify the factors that drive your brand’s performance. We use the model to score your existing units and segment your portfolio into four groups by comparing potential to actual performance.
We also provide insights into the factors driving each group’s score, based on the variables included in the model, to guide your unit-level strategies. You can explore and analyze each unit’s trade area further using the model, customer profile, and other reporting tools in SCOUT, an application in the Buxton Analytics Platform.