Prioritize Markets

Market Opportunity

Deploy capital more efficiently by prioritizing markets and identifying how many locations each market can support. Grow market share and gain a competitive advantage.

How many restaurants can I have and where should they be located to maximize revenue and minimize cannibalization?

When it’s time to expand your restaurant network, how do you identify which markets present the best opportunities? And once you’ve entered a market, how do you determine the number of locations it can support and where those restaurants should be placed?

Identify new markets and optimize existing markets.

Buxton’s Market Opportunity Solution can help you to identify which new markets offer the best potential for investment or find hidden infill opportunities to maximize your existing markets. We identify how many locations each market can support, where each restaurant should be placed, and the sales potential of each new location.

Inform your growth strategy and maximize market potential.

Our analysis can help you to define your inventory of top potential locations and even identify existing restaurant trade areas that no longer offer the best opportunities so you can proactively manage your growth strategy.

By understanding your ideal restaurant network in each of your markets, you can optimize your capital investments, achieve your growth objectives, and reduce waste.

This solution includes:

Buxton's customer analytics are the secret weapon behind today's top brands.

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DESIGNED WITH YOUR TEAM IN MIND

Analytics created for you.

How We Do It

Our solution begins by developing daypart customer profiles and a custom site selection model based on the factors that drive your brand’s performance, such as competition, area draw, and population growth. The site selection model is then used to analyze hundreds of potential sites in your target geography to identify the optimal combinations. We offer several types of market analysis – from our classic potential analysis, to our market optimization family of products – so you can pick the approach that best meets your needs. The results of the analysis are deployed to SCOUT, an application in the Buxton Analytics Platform, so you can quickly visualize your best market opportunities and plan your strategy.

Solution Features

What does the Market Opportunity Solution do for you?

Customer Profiles by Daypart

Understand who your restaurant’s customers are by daypart, where they live and work, and their value to your brand.

Site Selection Model

Open home run restaurant locations and avoid making costly mistakes.

Potential Analysis

Know your growth potential across any market or region in the country.

Market Optimization

Maximize your brand’s presence in each of your markets of operation.

An easy-to-use interface to access all of these features. Built for everyone in your organization.