Webinar: Beyond Residents - Using Visitor Insights to Support Economic Development

Residents are a key part of the economic development equation, but visitors play an often-overlooked role in determining a community's true development potential. Defining your visitor population can open doors to development projects that aren't possible based on residential population alone. In this webinar, our panel of experts will talk about techniques you can use to gain a more accurate view of your consumer base and how to apply visitor insights to support economic development projects. 

Moderator: Chris Briggs, Senior Vice President, Buxton


  • Jake Sillavan, Digital Marketing and Research Manager, Visit Frisco
  • Robb Miller, Vice President, Buxton
  • Jeff Davis, Vice President, Buxton
1:00pm - 1:30pm CST

Interested in attending this webinar?

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Journey Awareness Persona Economic Development/Elected Official Tourism/CVB City Government