Attracting Retailers for Community Economic Development

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The study played a pivotal roll in making the final cut for us. We specifically made reference to the Buxton study...landing Borders. The expected annual sales tax will easily pay for the full study in just a couple of years.

Improving Quality Of Life Through Retail Economic Development

Should You Accept…

Being Underserved By Retail?
Loss Of Sales And Sales Tax Dollars?
Residents’ Frustrations For Limited Retail Choices?

The Answer Is No!

CommunityID has successfully helped civic leaders in nearly 350 large and small cities to address their biggest retail recruitment challenges.

CommuntiyID takes you step by step through the process of attracting retailers, restaurants and shopping centers to sites you select in your community.

With CommunityID, You Can:

Take the initiative rather than waiting and hoping something happens.
Get your marketing message in front of retail prospects, immediately.
Maximize your efforts by concentrating on retailers and restaurants that can successfully operate in your community.
Effectively position your community because you know your trade areas’ strengths.
Understand the retail types and product categories that are in demand based on a leakage/surplus analysis.
Integrate retail development into your economic development program.
Reach your retail trade potential.

CommunityID: A Proven Solution
"Retail has become the cornerstone of our economic development strategy. I don’t think we can rely on the traditional analysis of just strictly household income to attract retail. Buxton looks at it in a much more complex way and uses complex data to show potential retailers that there are different ways to look at buying patterns."
Honorable Euline Brock
Mayor
City of Denton, TX

"We believe that our success in attracting Home Depot, Target and IHOP validates the results of the CommunityID effort."
Steve Lantsberger
Deputy Economic Development Director
City of Hesperia, CA

CommunityID was developed to meet the demands of community leaders who want to leverage the strengths of their trade area and grow their retail sector by applying aggressive marketing techniques. It is a pro-active system that can be immediately implemented, usually with current staffs and budgets.

CommunityID Targets The Right Retailers
Community leaders seeking to grow their retail sectors need answers to these three questions:

Q.1: How do we determine which growth-oriented retailers or restaurants best match our trade area and can successfully locate in our community?
Q.2: What do you tell these retailers about our shoppers that will get their attention?
Q.3: Which locations in our community offer the best retail trade potential?

CommunityID is a comprehensive marketing system that provides you with these answers:

A.1: Your retail potential is assessed to determine the buying characteristics of the consumers in your trade area.
A.2: The buying characteristics of these consumers are matched with the location requirements of thousands of retailers and restaurants to identify specific companies that should be in your community.
A.3: Up to 20 retailers and restaurants that can successfully operate in your community are identified.
A.4: You are provided with tailored marketing packages for each targeted company, and you are given the name of the individual in the company who makes the location decision.
A.5: Sites you have selected are ranked according to retail trade potential.

With these answers and CommunityID marketing materials you are ready to seize the opportunity to expand your retail sector.

Ready To Go Deeper? Let’s Talk.
Tell us about your community and the goals that you want to pursue. With CommunityID as a guide, you have the power to take charge of your retail future, today.

To Learn More
Download our full brochure (PDF)
Request a printed brochure
Contact us at 817-332-3681 (Toll Free 888-2BUXTON)

MORE INFORMATION:
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eRESOURCES:
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