Retail / Restaurant

Customer analytics should be the foundation of all strategic decisions by enterprises engaged in selling to and servicing customers.

Traditionally, retailers and restaurateurs based these decisions on demographic data that identifies people, not customers. Demographics describe a person's age and income, but it does not explain what that person likes to buy.

Buxton's customer analytics incorporates psychographic data that identifies customers by lifestyles, purchase behaviors and media habits. The very best in customer analytics enables you to find more prospective customers who are just like your best customers. The power of customer analytics is the basis for each of the products below.

Actionable Solutions:

Real Estate Solutions
Accurately predicting the best locations for retailers and restaurants

CRMID
Building effective CRM programs through extensive data customer modeling

DirectMailID
Optimize customer and highly targeted prospect mailings to increase ROI

SCOUT for Retailers
Instant access to evaluate site information from anywhere in the world