Understanding Your Patients as Consumers - The Shift to Consumerized Health Care

Understanding Your Patients as Consumers - The Shift to Consumerized Health Care

The healthcare landscape has changed, and now patients have increased power to choose their healthcare, more healthcare options, and higher expectations for their medical care than they did 20 years ago. Turning your healthcare system into a consumer brand instead of just a medical provider can completely change how you are communicating to potential customers. 

The most important goal for any practice is patient retention and new acquisition. Through trade area assessments you can find the prime location of patients that you are the most likely to serve and then utilize location based marketing. 

Learning more about your patients as consumers by diving into their demographics and their consumer trends can lead to higher patient acquisition for your health care system. Using data you can mold your marketing efforts off of what your patients are looking for in conjunction with their lifestyle. 

Understanding the impact of consumerism on the value of location is something that the healthcare industry is just beginning to discover. Location analytics are able to help you make home-run business decisions and avoid certain pitfalls as well as helping you serve your patients the way that you want to. 

Using Buxton’s analytics tools, you can get on-demand market intelligence such as inpatient and outpatient demand, existing provider locations, and household-level consumer profiles.


Listen to the full webinar here: https://youtu.be/Q2oDpEuTdPg



“Finding a place to go, as a starting point is the most important, and then you just keep building.” -Allison 

“You can have an enterprise vision, and you can execute that in pieces and you can win the consumers.” - Allison

“There’s a chance for healthcare systems to now say, ‘not only will I help you when you’re sick, but I’m here to keep you healthy.’” - Bill 

“Patients are now going to shop you, they’re going to look somewhere else, so the ability to maximize the experience throughout the whole continuum [of the practice] is getting more important in that area” - Nick Parrish 

“It’s not a one size fits all approach to your consumer -- people are using consumer analytics and segmentation to start to figure that out.” - Bill

Journey Awareness Persona C-Suite/Finance Marketing Real Estate Strategy/Facilities Healthcare