Turning Personas into Customers Part 2: Engaging through Strategy
Here is the crux of customer conversion: engaging with the personas that you’ve meticulously crafted. The bridge from awareness to… ...
Here is the crux of customer conversion: engaging with the personas that you’ve meticulously crafted. The bridge from awareness to… ...
In the final installment of our series, we reach the critical juncture of customer conversion – transforming interested personas into… ...
The integration of Artificial Intelligence (AI) within marketing strategies is accelerating rapidly. According to IBM, 34% of companies were actively… ...
Data is an invaluable asset in the marketing world, yet a staggering 87% of marketers admit it's their company’s most… ...
Personalization is a term that's been thrown around so much it's often lost its true meaning. Historically, it's been treated… ...
In this episode of Analytics Unplugged, Buxton's Gene Schoepp, principal evangelist and AI ethicist for Buxton, explores the possibilities and… ...
Trust is one of the top three buying considerations that consumers have, per the 2023 Edelman Trust Barometer. So, it’s… ...
In the most recent episode of Analytics Unplugged, Gene Schoepp, the principal evangelist and AI ethicist for Buxton, unravels the… ...
Retailers have long understood how to harness the right mixture of data to unlock a brand’s full potential and really… ...
A good marketing strategy needs competitive intelligence, and good competitive intelligence starts with data, more specifically, third-party consumer data. Third-party… ...
We are thrilled to announce our acquisition of Elevar, a dynamic conversion tracking solution for fast-scaling e-commerce brands. Revolutionizing… ...