Retail and restaurant franchisors know how challenging and complex expanding into new markets and choosing the most profitable site locations can be.
For any franchise business, location strategy is critical as the placement of stores significantly influences either the success – or failure – of a franchise.
After all, the number one reason a franchise fails or a site performs poorly is because of its location – which ultimately was the direct result of poor site selection.
So, how do you open homerun locations, avoid opening expensive misses and answer the fundamental question of “how big can I grow?”