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Buxton Launches Franchise Growth Solution

FORT WORTH, TEXAS, (February 19, 2015) — Buxton is pleased to announce the launch of a newly designed service package for franchise businesses: the Franchise Growth Solution. The Franchise Growth Solution is designed to help franchise businesses maximize the number and performance of franchise territories.

This solution is tailored to fit each business concept by leveraging the methodology appropriate for its business stage – from mature concepts to those preparing to expand their reach. Buxton uses these proprietary analytics techniques to provide franchise businesses with an easy-to-use solution that helps them understand where their first territory in each market should be, where to place additional territories and how many territories the market can optimally support. 

“Franchise businesses face a unique set of challenges as they grow their brands,” said Brandon Norrell, senior vice president of business development at Buxton. “Buxton’s Franchise Growth Solution is designed to address those challenges and provide a foundation for strategic decisions.”

For more information about the Franchise Growth Solution, please visit

About Buxton

Buxton is the industry leader in customer analytics. We help businesses understand who their customers are, where their customers are located, and how to grow the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include Massage Envy, Planet Fitness and Firehouse Subs.  

For more information, visit

Media Contact

Katie Russell
(817) 332-3681

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