Buxton Partners with Hungry Howie’s to Utilize Analytics in Expansion Strategy

FORT WORTH, TEXAS (May 2, 2018) —  Buxton, a customer analytics company in Fort Worth, has recently partnered with Hungry Howie’s, a franchised pizza restaurant with more than 500 locations nationally, to use data-backed insights in its market planning strategy. Hungry Howie’s will utilize this information to prioritize new location opportunities and make confident site selection decisions.

“Hungry Howie’s is continuing to build on our long history of franchise success,” said Steve Jackson, president and CEO at Hungry Howie’s. “Buxton will help us expand confidently so we can serve more customers across the country.”

“Hungry Howie’s has developed a solid business strategy since the company’s founding in 1973,” said Stephen Polanski, senior vice president at Buxton. “Buxton is looking forward to providing the insights necessary for the organization to meet its future expansion goals.”

As a Buxton client, Hungry Howie’s will have access to the web-based Buxton Analytics Platform, which will allow Hungry Howie’s to score potential sites, visualize market data and run reports to support its growth strategy. Hungry Howie’s joins a growing list of organizations using the Buxton Analytics Platform as a pre-screening tool for real estate location and market planning decisions.

About Hungry Howie’s  

Founded in 1973 in Taylor, MI, Hungry Howie’s Pizza is a national pizza franchise that is loyal to its tradition of providing delicious, high-quality and original Flavored Crust® pizzas. Its menu features oven-baked calzone-style subs, Howie Breads®, crisp & cool salads, and flavored wings that create a unique and irreplaceable position in the pizza market. Hungry Howie’s Pizza has grown to more than 550 locations in 20 states across the U.S. and typically opens locations where customers order pizza for carryout or delivery.

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About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 4,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.

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Media Contact:

Katherine King
(817) 332-3681

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