Territory-optimization-4.20.16

D1 Sports Training Partners with Buxton and LSMx to Support Franchise Growth

FORT WORTH, TEXAS (March 29, 2017)D1 Sports Training, a premier fitness and sports training facility with approximately 38 locations across the United States, has partnered with Buxton to identify real estate and marketing growth opportunities through analytics. The company will also utilize LSMx, a local store marketing tool powered by Buxton’s customer analytics, to empower franchisees to execute targeted local marketing campaigns.

“We are excited to begin working with D1 Sports Training,” said Nolan O’Connor, director of sales at Buxton. “Customer analytics are a powerful tool for franchise organizations, and we look forward to supporting the company’s continued growth.”

As a Buxton client, D1 Sports Training will receive a customized real estate model delivered through the proprietary Buxton Analytics Platform. Utilizing the platform, D1 Sports Training will be able to analyze potential sites, identify new franchise territories, and create unlimited market expansion scenarios.

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.

For more information, visit www.buxtonco.com

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