Franchise Group Surfside Restaurant Management Partners with Buxton to Maximize Territory Development

FORT WORTH, TEXAS (January 25, 2017) – Surfside Restaurant Management, a Dunkin Donut and PizzaRev franchise group in southern Florida, has partnered with Buxton to use customer analytics to identify its growth opportunities. Buxton’s insights will allow Surfside to evaluate expansion opportunities and improve market planning decisions for both of its franchised restaurant brands.

“We look forward to providing Surfside Restaurant Management with the insights needed to maximize its territory development,” said Nolan O’Connor, director of sales at Buxton. “Our customer analytics solutions will help the company to reach its expansion goals.”

As a Buxton client, Surfside will receive customized real estate scoring tools delivered through the web-based Buxton Analytics Platform. Using the platform, the company will be able to analyze potential sites to plan expansion strategies. Surfside joins a growing list of organizations using the Buxton Analytics Platform as a pre-screening tool for real estate location and market planning decisions.

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.

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