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Moberly, MO to Develop Targeted Retail Recruitment Plan With New Partner Buxton

FORT WORTH, TEXAS, (June 15, 2016) — The City of Moberly, Missouri, has partnered with Buxton to develop a targeted retail recruitment plan. Buxton’s retail expertise and consumer analytics will identify the retailers and restaurants that are the best match for the community.

“Moberly is an ideal location for new retail development,” said Bob Riley, mayor of Moberly. “We look forward to using the insights from Buxton’s analysis to develop an efficient and effective retail recruitment strategy.”

While retail economic development programs have traditionally relied on basic demographic information, Moberly’s retail attraction program is utilizing consumer insights that go beyond demographics, presenting a convincing case to retailers seeking growth opportunities. Buxton’s proprietary web-based real estate platform, SCOUT®, gives city leaders the ability to analyze retail matches, support existing retailers and optimize development decisions.

“The retail development process requires significant investment and commitment, which is why having a targeted plan is critical,” said Robb Miller, director of sales in Buxton’s city government division. “Buxton is honored to support the Moberly’s development efforts.”  

Buxton has worked with more than 700 cities nationwide to implement retail development strategies. Other client cities in Missouri include Mt. Vernon, Lebanon, and Peculiar.

About Moberly, MO

With a population of nearly 14,000, the City of Moberly is the largest city in Randolph County, Missouri. Its central location, affordable labor, and inviting City Council make it a pleasant place to work and expand businesses.

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About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.

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Media Contact

Katie Russell
(817) 332-3681

Journey Awareness Persona Economic Development/Elected Official