FORT WORTH, TEXAS (January 17, 2018) — Razzoo’s, a Cajun casual dining café that has nearly 20 locations in Texas and North Carolina, recently partnered with Fort Worth-based Buxton to use data analytics to enhance its site selection strategy in numerous other states as well as to strengthen marketing efforts.
“Razzoo’s has successfully developed its brand for more than 26 years,” said Stephen Polanski, senior vice president at Buxton. “Buxton is excited to offer insights to further grow the brand through both marketing and site selection strategies.”
As a Buxton client, Razzoo’s will have access to the web-based Buxton Analytics Platform, which will allow Razzoo’s to score potential sites, visualize market data and run reports to support its growth strategy. Razzoo’s joins a growing list of organizations using the Buxton Analytics Platform as a pre-screening tool for real estate location and market planning decisions.
Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 4,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.
For more information, visit www.buxtonco.com.