FORT WORTH, TEXAS (January 15, 2018) — Reliance Healthcare Network, the parent company of IMS Medical Group, has partnered with Buxton to identify potential sites for IMS’ expansion throughout central and western Florida. IMS will also utilize Buxton’s consumer insights to craft targeted marketing campaigns to acquire and retain patients.
“IMS is taking a proactive approach to expansion and marketing efforts,” said Bill Stinneford, senior vice president at Buxton. “Buxton is pleased to assist IMS on its journey to making more confident business decisions with the help of analytics.”
As a Buxton client, IMS will have access to the web-based Buxton Analytics Platform, which will allow IMS to score potential sites, visualize market data and run reports to support its growth strategy. IMS joins a growing list of organizations using the Buxton Analytics Platform as a pre-screening tool for real estate location and market planning decisions.
Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 4,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.
For more information, visit www.buxtonco.com.