How We Do It
Buxton’s Tourism Solution uses transaction data combined with our robust consumer datasets to identify the types of consumers who visit your community, which markets they come from, where other consumers like them are located, and the top tourist spending categories in your community. Once we’ve defined your target audience of prospective visitors, you can license direct mail contact lists or allow us to deploy digital campaigns to those consumers on your behalf.
Visualize Your Data
Our solution also includes access to SCOUT, an application in our user-friendly Buxton Analytics Platform, that allows you to visualize the results of the analysis and access other relevant reports about your market on demand.
As an alternative or enhancement to the transaction-based tourism insights, Buxton can leverage mobile analytics to identify who your visitors are, the top markets where they come from, and which destinations they visit in your market.