How We Do It
Each Site Selection Solution begins with a customer profile to identify who your best customers are, where they and others like them are located, and their potential value to a new unit.
Custom Site Selection Model
We then build a custom site selection model for your brand that analyzes factors such as competition, area draw, and population growth so you can quickly determine a site’s potential. The model is deployed to SCOUT, an application in the Buxton Analytics Platform, which allows you to explore and analyze potential unit locations in a user-friendly map-based environment. Use the analysis to guide site selection discussions with your current or potential franchisees.
Leverage Alternative Data Sources
Want to enhance the Site Selection Solution further? We can leverage alternative data sources such as mobile data or credit card transaction data to supplement your internal data sources.
Daypart Profiles and Scenario Scoring
Restaurant franchisees may wish to analyze customers by daypart, and those with a sales forecasting version of the site selection model can add a scenario scoring tool to analyze multiple unit openings or relocations simultaneously.