Patient Acquisition and Retention
Target the right households with the right message and the right marketing vehicle.
How do I best acquire new patients and keep my existing patients?
Know who your patients are by service line.
If you want to improve the efficiency and effectiveness of your system’s marketing efforts, Buxton can help. Buxton’s Patient Acquisition and Retention Solution helps you understand who your patients are for each service line so you can find where more potential patients are located. Utilize those insights to market to the most valuable potential patients with the right message and right marketing vehicle.
Targeted marketing the right way.
Stop marketing to thousands of consumers who are not good prospects simply to reach the ones who are. Reduce waste by using a targeted approach and channel the savings into other marketing initiatives that allow you to efficiently and effectively grow your active patient base.
Use similar insights to understand which patients are at risk of churning, and then develop marketing and communication strategies to keep them engaged.
Buxton's customer analytics are the secret weapon behind today's top brands.
Get started with Buxton today.
Analytics created for you.
How We Do It
Custom Predictive Marketing Model
Our solution begins with developing a custom predictive marketing model that can be designed to either identify your best prospect households or to prioritize current patients for outreach. Once we’ve defined your target audience, you can license direct mail contact lists or allow us to deploy digital campaigns to those consumers on your behalf.
Want to enhance your Patient Acquisition and Retention Solution further? Dive deeper into the nuances of your target patient groups through custom segmentation.
Visual Analytics Dashboards
If you want to better communicate your system’s activity and results, we offer custom visual analytics dashboards.