Predictive Marketing Model

Leveraging our best-in-class modeling capabilities, Buxton identifies who your best patients are for each service line of interest, where they and others just like them are located, their likelihood to respond to your marketing materials, and the visits potential associated with each. These insights allow you to increase the profitability of each direct marketing campaign.

Understand who your current and best potential patients are.

Based on your patient data, Buxton will identify the characteristics that differentiate your patients from those who are not likely to respond to your direct marketing offers. We develop a profile of your best patient segments and provide you with detailed information on who your patients are, where they and others just like them are located, and the projected incremental visits associated with each patient.

Pinpoint households to target with direct marketing campaigns.

After identifying who your best patients are, Buxton uses the model to score households in your desired service areas. You can then market to your best prospects using our campaign execution services.

Increase ROI through improved targeting.

Improve the efficiency and effectiveness of your health system’s marketing efforts by taking a targeted approach. Maximize your marketing budget.

Prospect for new patients or retain existing patients.

Segment your marketing even further with unique models for patient acquisition and patient retention efforts.