Guacamole with chip

Rio Grande Mexican Restaurants, Inc. to Use Customer Insights to Strengthen Site Selection Decisions

FORT WORTH, TEXAS (April 19, 2017) — Rio Grande Mexican Restaurants, Inc., which offers healthy Mexican food primarily in the Front Range region of Colorado, has recently partnered with Fort Worth-based Buxton to improve its expansion strategy. Rio Grande will utilize advanced analytics to better understand its customers and evaluate potential retail sites.

“Rio Grande has done an exceptional job growing in Colorado,” said Nolan O’Connor, director of sales at Buxton. “Buxton is excited to assist Rio Grande in identifying growth opportunities in its home markets and beyond.”

As a Buxton client, Rio Grande will have access to the web-based Buxton Analytics Platform, which will allow Rio Grande to visualize customer profile information and run reports. Rio Grande joins a growing list of organizations using the Buxton Analytics Platform as a pre-screening tool for real estate location and market planning decisions.

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.

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