Site Selection Model

Help your franchisees open home run locations and avoid making costly mistakes.


What is it?

Buxton’s Site Selection Model provides the in-depth customer and trade area insights you and your franchisees need to make confident, accurate real estate decisions. Your model gives you insights on the potential of any site based on the unique factors that drive your brand’s performance. These insights allow you to identify home run locations in each franchise territory, maximize ROI, and avoid underperforming locations.

What will a Site Selection Model do for me?

Evaluate existing and potential locations.

By scoring existing and potential sites, you will be able to understand each site’s potential on multiple levels – such as presence of core customers, projected revenue, competition, and much more. Help your franchisees make the right real estate investments.

Maximize revenue with sales forecasts.

Using a sales forecasting version of our Site Selection Model, franchise corporate staff can make informed site selection decisions backed by proven sales forecasting methods. Determine which sites have the most revenue potential for your brand to determine where to place corporate owned units.

Infill existing markets.

Determine where to place new locations in a market or franchise territory without cannibalizing sales at the locations you and your franchisees already have in operation.

Move into urban or rural markets.

Buxton’s site selection methods take into account differences in performance by population density. We identify the factors that drive successful sales in different types of trade areas from urban, to suburban, to rural.

Buxton's customer analytics are the secret weapon behind today's top brands.

Get started with Buxton today.