How We Do It
Each Site Selection Solution begins with a customer profile to identify who your best customers are by daypart, where they and others like them are located, and their potential value to a new restaurant.
CUSTOM SITE SELECTION MODEL
We then build a custom site selection model for your brand that analyzes factors such as competition, area draw, and population growth so you can quickly determine a site’s potential. The model is deployed to SCOUT, an application in the Buxton Analytics Platform, allowing you to explore and analyze potential restaurant locations in a user-friendly map-based environment.
LEVERAGE ALTERNATIVE DATA SOURCES
Use mobile data or credit card transaction data to supplement your internal data sources.
If you purchase a sales forecasting version of the site selection model, you can add a scenario scoring tool to analyze multiple restaurant openings or relocations simultaneously.