Add New Units

Site Selection

Open home run restaurant locations and avoid expensive mistakes using innovative techniques in data analysis.

What’s the best way to grow my restaurant network?

Use in-depth site selection analysis in your real estate buying process.

Adding a new location is one of the most important investments that a restaurant makes, since selecting a bad new site can cripple your company’s finances. With growing competition in the restaurant industry from traditional competitors, grocers, and online delivery services, it’s critical to use the latest in-depth site analysis to complement your company’s real estate decision-making process.

Select great sites and avoid expensive mistakes.

Buxton’s Site Selection Solution helps you to select great sites and avoid expensive mistakes. Our analytical tools give you confidence in your site selection decisions by complementing your boots-on-the-ground intelligence. Learn why leading restaurant brands trust Buxton’s industry experience, best-in-class datasets, and powerful technology to guide their site selection efforts.

Buxton's customer analytics are the secret weapon behind today's top brands.

Get started with Buxton today.

DESIGNED WITH YOUR TEAM IN MIND

Analytics created for you.

How We Do It

CUSTOM PROFILE

Each Site Selection Solution begins with a customer profile to identify who your best customers are by daypart, where they and others like them are located, and their potential value to a new restaurant.

CUSTOM SITE SELECTION MODEL

We then build a custom site selection model for your brand that analyzes factors such as competition, area draw, and population growth so you can quickly determine a site’s potential. The model is deployed to SCOUT, an application in the Buxton Analytics Platform, allowing you to explore and analyze potential restaurant locations in a user-friendly map-based environment.

Solution Enhancements

LEVERAGE ALTERNATIVE DATA SOURCES

Use mobile data or credit card transaction data to supplement your internal data sources.

Scenario Scoring

If you purchase a sales forecasting version of the site selection model, you can add a scenario scoring tool to analyze multiple restaurant openings or relocations simultaneously.

Solution Features

What does the Site Selection Solution do for you?

An easy-to-use interface to access all of these features. Built for everyone in your organization.

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