Drive New Patient Volume and Increase Marketing ROI

 

The rise of the healthcare consumer and their increased focus on value and convenience means healthcare marketers need to be more efficient and effective with how they are spending their dollars. Patient analytics are the key to increasing the profitability of your marketing by focusing on:

  • Who your best patients are
  • Where they and others just like them are located – down to the household level
  • What the expected return is on each of these potential patients
  • How likely they are to respond to your efforts

In this webinar Buxton Senior Vice President Bill Stinneford and Buxton Vice President of Marketing Services Rob Royston discuss how to leverage patient analytics to enhance your patient marketing and go from cost center to profit center. 

Journey Consideration Persona Marketing