What’s New in Tourism Marketing? An Update on the Latest Data and Analytics Options

Without the information you need to make strategic marketing decisions, your tourism marketing campaigns will fall flat. Tourism marketers have been leaders in data-driven marketing for years, but new datasets and analytics capabilities allow marketers to dive deeper than ever before. In this complimentary webinar, we’ll share an update on the latest analytics options available today – from GPS data analysis to credit card transaction analysis. Learn how each option can help you to:

  • Know who your core visitors truly are
  • Identify which markets you should target to maximize return on investment
  • Develop strategies to support key objectives – such as driving off-peak season traffic or increasing length of visitor stay
Journey Awareness Persona Tourism/CVB