Site Selection Model

Buxton’s Site Selection Model provides the in-depth customer and trade area insights you need to make confident, accurate real estate decisions. Your model gives you insights on the potential of any restaurant based on the unique factors that drive your brand’s performance. These insights allow you to identify home run restaurant locations in each market, maximize ROI, and avoid underperforming locations.

Evaluate existing and potential restaurant locations.

By scoring existing and potential sites, you will be able to understand each site’s potential on multiple levels – such as presence of core customers, projected revenue, competition, and much more. Make the right real estate investments.

Maximize revenue with sales forecasts.

Using a sales forecasting version of our Site Selection Model, you can make informed site selection decisions backed by proven sales forecasting methods. Determine which sites have the most revenue potential for your restaurant brand.

Infill existing markets.

Determine where to place new restaurants in a market without cannibalizing sales at the locations you already have in operation.

Move into urban or rural markets.

Buxton’s site selection methods take into account differences in restaurant performance by population density. We identify the factors that drive successful sales in different types of trade areas from urban, to suburban, to rural.