Analyze and attract brands to any location

Discover which retail, restaurant or consumer service brands are the best match for any site nationally. Use mobile data to compare visitors at the brand's current locations to your site's trade area. Present a compelling case to prospective tenants with data-driven insights.

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Mobile Data

Derived from billions
of devices updated daily

Key Metrics

Compare and present
the most important
metrics brands use in
site selection

Trade Area

See the true trade area
of any location using
data from actual visitors

Dynamic Sales

Open doors with data
using easy to share
interactive reports

Overview

Easy-to-use enhanced mobile data

Use unlimited amounts of mobile data combined with Buxton's psychographic segmentation data to match brands with properties.

Massive Scale

Built to scale with 1 billion+
devices of data...and growing

Historical Data

Covers back to
January 1, 2019

Clean & Accurate

Proprietary data cleansing
and normalization methods

Buxton Enriched

Advanced attributes for
making assessments

Match brings your leasing and development processes from offline to online

Buxton’s Match application allows you to compare a new location to a brand's existing locations based on customer potential and current customer observations using proprietary mobile data processes. Users leverage this data to make informed decisions about the feasibility of a brand at any given location, or to identify which brands within a retail category are the best match. Guide development decisions with Match.

How it Works

Compare actual observed visits at any site to visits at a brand's locations

Use massive amounts of mobile data combined with Buxton's proprietary processes and psychographic segmentation data to analyze consumer foot traffic at any place and selected times.

Pick any location or site to analyze
Select a time range for comparison
Select up to five targeted brands
or a category to study
Select desired square footage range
Compare brands by proximity or geography

Simple and Powerful

Easily identify matches with key metrics

Interactive results are presented as benchmark index numbers that are easy enough for anyone to understand. Quickly visualize and compare the key metrics brands are looking at. Red is poor. Yellow is average. Green means great. It's that easy.

POOR

AVERAGE

GREAT

100

Ideal Customer Count

How do counts of ideal households in the trade areas compare?

200

Index

100

200

Ideal Customer Ratio

How does the ratio of ideal households to all households in the trade areas compare?

185

Index

100

200

Ideal Customer Similarity

How similar is the mix of all households in the trade areas?

123

Index

100

200

Psychographic Profile

Compare lifestyle and behavior attributes

Demographics don't cut it. View the psychographic make-up of the households in your site's trade area next to the brand's sites. Compare the primary, secondary, and non-core households. View detailed customer profiles of ideal visitors.

Household-level data
Lifestyle and behavior attributes
Side-by-side comparison
Detailed customer profiles
Ideal visitor segments

Household Composition

Marriage
Presence of Children
Number of Persons
Head of Household Age
Race and Ethnicity

Economic Circumstances

Household Income Levels
Household Education Levels

Housing & Living

Dwelling Type
Own vs. Rent
Length of Residence

Let's chat.

We want to make it easy for you. We’re here to answer your questions about how we can work together to help your organization reach its goals.

Give us a call: 1-888-228-9866

Drop us an email: buxton@buxtonco.com

Privacy Statement

We care about consumer privacy. All visitor home and work locations are geographically shifted to a small degree and we won't return results unless there are a minimum of 50 unique devices observed in your selected study area.