How LSMx Helped a Café Acquire New Customers With a 390% ROAS


A fast-casual café company primarily based in the Southeast wanted to acquire new customers more efficiently with a greater return on ad spend (ROAS). The company also wanted to empower its franchisees with a customer and trade area insights based local store marketing application so the franchisees could efficiently execute campaigns across multiple marketing channels.

To accomplish these goals, the company ran a series of test campaigns through LSMx, a multichannel marketing platform that leverages Buxton consumer analytics for improved targeting. Download the case study to learn how the brand achieved an estimated 390% ROAS using LSMx.

Journey Consideration Persona Marketing