Making big decisions in the healthcare space can demand an extreme amount of due diligence. The success of any outpatient facility begins with the right location.

A nonprofit healthcare system in the southwest knew they had the opportunity to expand their Primary Care and Imaging service lines within their statewide market area. They also knew the location of new facilities would have a profound effect on the bottom-line success of their strategy.

By using Buxton's Amubulatory Market Planner, this hospital system was about to devise a sophisticated scoring and benchmarking model, giving them a dynamic new perspective on physician supply, healthcare demand and competition. The model clearly revealed where the best opportunities for expansion existed.

With custom mapping and data, this system was able to easily evaluate new locations and market demand for the given service lines.